About the Yumi Sisters

Yumi Baby was founded by 2 sisters; Marijke and Lieke and we are living in Friesland, a province in the north of Holland. We started our label in 2017 with 'Kleine Keutel', but now in 2020 we are ready to go international and we turned our company name into Yumi Baby Holland.

Yumi is a Japanese word for beautiful, which fits well with our style. Yumi is pronounced YUW-Miy, what sounds like 'you and me'. A reference to two sisters who are running this label, but also you and your baby; mother and child. 

Our passion is to transpose our love for serene, beautiful prints into soft exclusive baby products. All designs are unique and made with passion and hand painted.

We have our love for paintings -and especially for water color- given from our grandmother. Her paintings regularly inspire our collection. 

We would like to keep our production close to us. We have most of our products made in Holland. This means a better overview of the production and quality of our own products. We have chosen to have our products made by people with a distance to the labor market because we want to make a social contribution. The employees of our production centre are very involved in their work and give everything to deliver quality. We see this in our products. They are enthusiastic, passionate and it is fantastic to work as a company on employment for people with a distance to the labor market.